Stakeholder Care

I had the opportunity to lead a roundtable during the Resilient Business Summit a few years ago – here are some of my thoughts.

Finding and holding onto the pulse of your many stakeholders – Community engagement as the conduit.

I arrived on campus during the summer at the elite private school. No one was around. I wasn’t sure if I needed to call the cable company, or how to place a phone call. I didn’t know the area or which restaurants to avoid. I was brand spanking new to this school and community and felt very alone.

It became immediately apparent why so many people early in a new job or locale make the decision to leave. They have no real connection to the community and so the decision to leave is an easy one.

Tip #1 – Welcome Continue reading “Stakeholder Care”

Being Effective in Achieving Your Goals

The challenges of operating in a changing world

The ‘old school’ as some would say with regards to being in business, has a lot to do with hierarchy. Domination of a sector ensures success and how much money you have enables that to happen even faster. Business owners sell most of their business to investors in order to bring life to their dreams, politicians kowtow to backers losing their morals and their concern for citizens in the process, and people sell their future earnings to companies for the privilege of taking care of their basic needs from day-to-day. As I was watching Les Miserables last night I thought of how people in the future would look to our current situation in disbelief and grief in the same way I viewed Jean Valjean. How could that possibly be ok that someone went to prison for stealing the bread to eat? Can easily turn into today’s predicament → How could someone not have a place to live when there are empty houses? Or → How could the government let that happen? Continue reading “Being Effective in Achieving Your Goals”

To Gamify or Not to Gamify

To Gamify or Not to Gamify

That is the question.

Gamification is a hot topic nowadays.  In conversation I’m seeing people reaching blindly towards gamification the same way they stumbled towards social media five years ago.  To many, gamification is something that they’ve heard about people doing successfully and so they want it.

Pint the Tail on the DonkeyThe surge in interest in games reminds me of Pin the Tail on the Donkey.  A little silly to watch, but everyone genuinely wants to succeed.  The other interesting dynamic is that I’m not sure anyone can see the donkey yet.  While we are working closer and closer to understanding how to do this, it seems to be a field that includes elements connecting game designers, educators, and marketing professionals and thus one which our incongruous education system of silo-ed study has not created an environment conducive to cross disciplinary understanding and action.  Some might disagree on this point, but I’d point out that in order to design effective games you need to understand systems theory, game design, psychology, math, sociology, etc.

But back to the topic at hand.  In the past years candy, and other ‘junk food’ companies offered games to their consumers on their websites.  I expect that they were seeking to get traffic to their websites.  The games that I’ve seen often have little to do with the brand, but there in the background was the logo.  M&M’s does this with a shuffleboard game, for example.  The point is obviously engagement since you don’t need to play a game to open a bag of M&M’s.  Connecting your product to an enjoyable experience is a good idea and one that came naturally and early to that sector. Continue reading “To Gamify or Not to Gamify”