Being Effective in Achieving Your Goals

The challenges of operating in a changing world

The ‘old school’ as some would say with regards to being in business, has a lot to do with hierarchy. Domination of a sector ensures success and how much money you have enables that to happen even faster. Business owners sell most of their business to investors in order to bring life to their dreams, politicians kowtow to backers losing their morals and their concern for citizens in the process, and people sell their future earnings to companies for the privilege of taking care of their basic needs from day-to-day. As I was watching Les Miserables last night I thought of how people in the future would look to our current situation in disbelief and grief in the same way I viewed Jean Valjean. How could that possibly be ok that someone went to prison for stealing the bread to eat? Can easily turn into today’s predicament → How could someone not have a place to live when there are empty houses? Or → How could the government let that happen? Continue reading “Being Effective in Achieving Your Goals”

A Living Game

Waste Not is a living game, meaning that it will be updated as conditions change. Much of what we play with is static, but our lives and behaviors shift as discoveries happen. In the early 90’s all of a sudden someone is making biodegradable packing peanuts where there were none before.

Upcycled Light bulbFor many years incandescent light bulbs just had to be thrown away. With a little creativity and intention, I’ve seen those light bulbs upcycled into vases, oil lamps, and more. While I’m not sure we can really use every light bulb that will no longer cast light, removing as many as possible from the waste stream turns them into resources.

What will creativity and innovation bring tomorrow? I certainly don’t know. That’s the best part of having a game that can be updated to reflect change. The text descriptions can be added to as players write back with their ideas, and as science makes progress.

Progress towards zero waste may one day mean that the understanding of our cycling process is simply understood and products are designed with this in mind. But until we get to that point we need to build and play with the understandings that are a part of the cycle. For example, there is no away. The food system is not a pyramid and more of a circle, or really many circles.

Supporting Waste Not on Indiegogo from now until March helps to raise awareness and help move society towards zero waste. That’s pretty awesome of you!

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PS The Earth said to say ‘Thanks a bunch!’
PSS In the next update: Film bags and technovomit…

Fixed!

After months and months of troubleshooting why I couldn’t log into my blog to add or update anything -> It’s fixed!!!

Look forward to reading some of the posts that I’ve written while waiting and seeing updates all over the site.

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The socially just internet. Oxymoron?

I am annoyed by the Internet and at the same time I am in lust.  Like a troublesome boyfriend, the Internet seems to be the answer to so many problems – everything you need a few clicks away.

Today, the rush to get ‘online’ for organizations may very well be the difference between failure versus legitimacy and future success.

The biggest problem I see is that for the portion of our population with limited or no access, the Internet is not an answer.

Technologically, there is and will continue to be a separation between those who have and those who do not, like there is with salary.  Each new innovation increases the knowledge gap that someone just becoming computer literate must leap.  It may be instinctual to someone who has been immersed with computer use their whole life, but what about the urban and rural poor that have not?  What about those who are older and just have never picked up the skill?  What about those who have no need to use a computer for their livelihood?  What is their right to have access to the same information?

Obama recognizes the need for transparency (BRAVO!!) with regards to the recovery work being done in America.  To answer this challenge the administration has posted the information regarding this transparency online.

However, how do US citizens who are not computer literate access the same information?

Is the Internet just another form of oppression?  This is a challenge that needs to be addressed.  How do we make information accessible?  Is a socially just Internet a potential reality?

I think a socially just Internet would look like something that used vacant storefronts to teach, entrepreneurs and volunteers to train passersby, engage the community and a general recognition that while some information should be available online we shouldn’t give up on the person to person connection that happens in a community.

What do you think?

Leveraging Technology to Change the World

Randy Paynter of Care 2 brings up a good point when he says that businesses no longer controls their brand or marketing. This is because of the increasing interactions and communications in the digital world which are not controllable by an organization. He points out that today’s purchasing habits allow consumers to access reviews and alternative products with just a few clicks. In the past glossy advertising guided the public perception of a product, but today consumers are no longer limited to canned marketing campaigns medium to inform their opinions.

Leveraging Technology

Randy maintains that this massive shift in power from the seller to the buyer comes in part from the plethora of choices, thereby creating a commodity of any product. In order to achieve brand success he touts the importance of differentiating a product as well as influencing the conversations surrounding it. He suggests that we need to create and engage ‘fanatical evangelists’ to build and communicate brands online.
Listen to the full session here

Steve Newcomb has high aspirations. His company, “Virgance, is a startup incubator that finds great ideas and turns them into companies that change the world. Steve wondered if he could “break the rules and build companies that do good.” His commitment to 100% transparency puts him in front of the public so that they can ask any question about how business is conducted.

Steve has approached the idea of sustainability as he would any market sector and he sees the market opportunity as enormous. The change needed will require not a single Apollo-sized project by hundreds. Seeking to change the very nature of capitalism, Virgance companies adhere to five tenets:

  1. “Cause as much direct and measurable change as possible.”
  2. “Always use the carrot and never use the stick.”
  3. “Use technology and the powers of social networks to get the job done.”
  4. “Have business models that allow these businesses to be self-sustaining.”
  5. “Try to involve and empower people to make the change.”

But the plenary wouldn’t have been complete without Malika Chopra, who began the session by guiding the SVN community in a beautiful mediation of gratitude, showing her heritage as the daughter of internationally renowned, Deepak Chopra. While her childhood exposure to the self-help arena and her presence around people who were on a journey of self-exploration, Malika’s early interests steered her to work for MTV initially. But it was while in Bombay that she had a change of heart after seeing a group of barefoot children huddled around a TV watching MTV. “Oh my God, what am I doing?” was all she could think and she decided to quit MTV the next day.

Today, Malika spends her time building a community on Intent, a sanctuary on the web for users to share their intentions and dreams with each other. Malika, a self-proclaimed “social media maven,” has a unique perspective on things because she is coming at it from the perspective of a mother and a woman.

Both Malika and Steve remind us that powerful movements and changes have been created through the use of blogs, Facebook and Twitter. Activities like ‘flash mobs,’ ‘tweet storms,’ and ‘carrot mobs’ can or have been used to create positive social change. The energy generated by this group’s discussion seemed to electrify the air, and that crackling interest will likely lead many of the participants to delve further into their own use of social media in order to create change.